Roll labels vs sheet labels vs die-cut stickers.
The same artwork can arrive on a roll, on a sheet or as individually cut stickers. Choosing the right format saves time on your packing line and money on every order. Here is how to decide.
Order custom labels online: any size from 0.5″ to 12″, a 100-label minimum, instant pricing, no setup fees and a free proof.
See my priceRoll labels
Labels on a continuous liner, wound around a core. They are the most economical format to produce and the only practical choice if a labeling machine applies them. Every roll comes on a standard 3″ core in rolls sized to your order, and for a labeling machine you choose the unwind direction it expects when you order.
Best for: anyone applying more than a few hundred labels at a time, by hand or by machine.
Sheet labels
Labels kiss-cut on a flat sheet, peeled off by hand. They are easy to store, easy to count and simple for small teams. The order page shows how many of your labels fit on US Letter, Tabloid, 12″ × 18″ or A4 sheets as you change the size.
Best for: short runs, hand application and products labeled a few at a time.
Die-cut stickers
Each sticker is cut out individually, with no sheet or roll around it. That makes them ideal for handing out, sealing bags and boxes, or dropping into orders. They cost more per piece than roll labels because each one is cut on its own.
Best for: seals, mailers, merch and giveaways.
Side by side
| Rolls | Sheets | Stickers | |
|---|---|---|---|
| Applied by | Hand or machine | Hand | Hand |
| Cost per label | Lowest | Slightly higher | Highest |
| Sizes | 0.5″ to 12″ | Up to the sheet size | 0.5″ to 12″ |
| Shapes | Rectangle, rounded, square, circle, oval or a custom die-cut shape | ||
| Minimum | 100 labels per design | ||
Still deciding?
Price the same label in all three formats on our order page: switch between Rolls, Sheets and Stickers and the price updates instantly. Or email orders@twopackaging.com and tell us how you apply your labels.
Frequently asked questions
Should I order roll labels or sheet labels?
Choose roll labels if you apply more than a few hundred at a time or use a labeling machine. Choose sheets for short runs applied by hand.
What is the difference between labels and die-cut stickers?
Labels come on a roll or sheet liner and peel off; die-cut stickers are each cut out individually, which suits seals, mailers and giveaways.
Which label format is cheapest?
Roll labels are the most economical per label, then sheet labels, then individually cut stickers.
Can I order rolls for a labeling machine?
Yes. Every roll comes on a standard 3 inch core, and you choose the unwind direction your applicator needs, #1 to #4, when you order.